Acehero.com freely admits that we display and endorse a handful of partners in the online gaming industry. Unknown to most, however, is a company policy of strictly screening those who approach us for endorsement.For the sake of our members, we generally impose criteria having to do with integrity, entertainment value, quality of playing experience and openness in handling financial transactions. Herewith some of the rigor we apply to the process:Years in OperationThe first thing you should consider is how long a casino has been in operation. The longer the better, of course. While it is true that a URL can be registered for a couple of bucks and sit there for a long time, being more established suggests a better class of service that retains satisfied patrons more than most. The exact opposite is a fly-by-night operation that puts your deposit at risk.PresentationIn terms of the face it presents to the world, an online casino in the virtual world is no different from a regular establishment in point of glitzy appeal. Of course the online variety should attract first-time visitors to stay and explore the patronage options. An online casino should exude glamour, a solid reputation, fun, excitement and the promise of rich winnings.IntegrityAn honest online casino highlights the fact that it has independent auditors, a non-negotiable feature as far as Acehero.com is concerned.Otherwise, it becomes pretty hard to judge the integrity of the operation. After all the barriers to entry are low. A complete gaming software suite can reportedly be had for at most $20,000. Beyond that, operating cost is little more than web hosting and payment processing services. Clearly, the profit potential is so huge that it iks bound to attract scam artists.PopularityOur review system takes into account the number of “click-throughs” as users access a recommended site form the links on Acehero.com. It is a very good indication of how well the site is received by an average user.BONUS:Healthy bonuses are obviously a powerful incentive. With that many online casinos to choose from, we almost take signup and reload bonus for granted. Take care not to.Most casinos have deposit bonuses and loyalty programs. But before you dive headlong into the casino that offers the highest bonus, read the terms and conditions governing your being able to withdraw all your money when you’ve a mind to.There are casinos that offer up to $1,000 deposit bonus. Guess what? You are required to play no less than 5,000 hands before you can withdraw that, assuming the amount credited remains intact in the face of hgouse odds.Another factor to consider is percentage payout. Independently-audited casinos prominently display their payout for the prior month. Naturally, the higher the payout rate the better. But since the online casino industry has become so competitive that almost all payout rates are at 97% or 98% nowadays, this is no longer a good discriminatory variable.DEPOSIT/WITHDRAWAL:There are many ways, almost too many, to deposit money to your casino account. The more deposit options a casino offers the better. The predominant method is via credit card, naturally. This allows you to remit online and get the instant gratification of playing right away.Opening an account with a payment processing company like Click2Pay or Moneybookers, on the other hand, requires a wait of 1-5 business days before an account is credited and validated. And it can be a pain to have to memorize another username and password.The point is you have a choice of payment methods. Withdrawing money should be as easy as making a deposit. It never is so read the fine print carefully. It is a good, thing, at least, that most casinos now require two pieces of ID faxed/mailed in to confirm the withdrawal. Who knows, you might get lucky and we could be talking about real money in your account so the extra security precaution is worth it.USER EXPERIENCE:The most frustrating thing a surfer experience is not able to navigate a site. Navigation and contacting customer service should always be a click away. In addition, customer service should be free and respond fast.Graphical interface is another important feature. It definitely adds to the fun factor and it is so much nicer to look at easy-on-the-eye visuals than flashy animations.Most casual players just want to get a thrill of the game without any financial involvement. A respectable casino will provide “Play For Free” before you play for real money.More often than not, a popular casino will exhibit more features. Chat, for instance, adds to the fun when you can communicate with others while you are playing.LOCATION/CURRENCY:This has to be one of the most overlooked features. If possible, choose an online casino that operates in your location. The internet world may have no boundaries but you do want the customer service rep’s to speak the same language/accent as you do, right?Another reason for giving priority to domestic locations is currency exchange. Casinos and payment processing companies offer the worst exchange rates around. To avoid this, simply choose a casino that accepts the same currency you use from day to day.